Audience Growth Lead - CIE and T and L

Own the development and continuous improvement of the Customer Intelligence Engine (CIE) and Test & Learn (T&L) capability for Personalisation. Act as the key link between Tech, EA, and business teams to ensure CIE delivers actionable, scalable insights and T&L squads operate with pace, rigor, and measurable impact. Champion a culture of experimentation and customer-centricity, embedding value creation across all personalisation initiatives.

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

• Own the design, development, and adoption of the Customer Intelligence Engine (CIE), ensuring it delivers actionable insights and evolves with business needs
• Lead Test & Learn squads, setting clear missions, OKRs, and frameworks to drive rapid, data-driven experimentation
• Use audience insights and CIE outputs to inform prioritisation, activation, and integration of successful tests into BAU
• Build strong cross-functional partnerships and champion data enrichment to enhance customer understanding and commercial impact

• Proven expertise in designing, delivering, and scaling data-driven solutions and experimentation programs across multi-channel environments.
• Strong leadership and collaboration skills, with experience as a business owner or lead interface between Tech, Analytics, and business teams, driving cross-functional delivery.
• Deep knowledge of personalisation, CRM, and audience creation, leveraging analytics and measurement frameworks to deliver measurable value.
• Retail, loyalty, and customer program experience combined with strong understanding of experimentation best practices, incrementality, and validation concepts.
• Exceptional communication, prioritisation, and stakeholder alignment skills, simplifying complex methodologies for non-technical audiences.

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.