Tesco UK Welwyn Garden City Hybrid Full-Time Permanent Working hours 36 Apply by 10-Jul-2026
About the role
We are delighted to share a fantastic and exciting opportunity for a Household, Paper, Home Essentials and Personalisation Brand Manager in the Own Brand team at Tesco. The role will see the successful candidate take responsibility for Own Brand development within the Household, Paper & Home Essentials categories, identifying and prioritising opportunities for growth, as well as being a lead on personalisation within the brand team.
You will build strong relationships with cross-functional teams to lead the delivery of our brand strategic plans and pipelines across the 6Ps (Product, Packaging, Price, Place, People, Promotion).
This role would suit someone who has a strong commercial understanding, can turn data & customer insight into motivating propositions and work well with cross-functional stakeholders to deliver results.
What is in it for you
We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!
- Annual bonus scheme of up to 20% of base salary
- Holiday starting at 25 days plus a personal day (plus Bank Holidays)
- Private medical insurance
- 26 weeks maternity and adoption leave (12 months service required at the qualifying date) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, plus 6 weeks fully paid paternity leave
- Free 24/7 virtual GP service, EAP, and mental wellbeing support
The above information is a shortened summary, refer to our policies for full details
You will be responsible for
- Developing and delivering the Own Brand Strategy across Own Brand within Household, Paper, Home Essentials and being a lead on personalisation within the brand team.
- Identifying and prioritising opportunities for Own Brand development, building an Innovation Pipeline for the categories, and aligning cross-functional and senior teams to deliver.
- Turning insight into action; developing and launching new compelling product concepts and propositions to unlock future growth.
- Briefing insight, design, and communication teams to bring propositions to life, ensuring consistent implementation of brand guidelines across all customer touchpoints.
- Developing strong relationships within cross-functional teams and with key senior stakeholders.
- Constantly monitoring the market and customer metrics in my area to proactively identify issues and opportunities for the brand.
- Sharing best practice, and ensuring all plans & pipelines are relevant and transferable to international markets across the Tesco Group.
- Following our Business Code of Conduct and always acting with integrity & due diligence.
You will need
- Brand leadership.
- Teamwork & collaboration.
- Commercial understanding.
- Stakeholder management.
- Innovation.
- Turning customer insight into motivating concepts and propositions.
- Proposition development across the 6Ps.
- Brand and Innovation planning and delivery.
About us
You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.
At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.
We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.