CE CRM Campaign Analyst

What the job Is about:

As a CRM Campaign Analyst, you will play a key role in shaping and executing data-driven marketing strategies. You will be responsible for designing, implementing, and analyzing direct marketing campaigns across multiple channels like emails or push notifications. Your insights will help optimize customer engagement, retention, and lifetime value. This role sits at the intersection of marketing, data analytics, and customer experience, offering a dynamic environment for analytical thinkers who are passionate about customer-centric growth.

Key responsibilities:

• Design and execute targeted CRM campaigns using segmentation and personalization strategies.
• Analyze campaign performance and provide actionable insights to improve effectiveness.
• Collaborate with marketing, product, and data teams to align CRM initiatives with business goals.
• Maintain and optimize CRM tools and platforms.
• Monitor customer behaviour and lifecycle trends to identify opportunities for engagement.

What you will need:

• Bachelor"s or Master"s degree in one of the following fields: Marketing, Business Analytics, Statistics, Economics or Computer Science
• Advanced level of English language (C1)

Personality requirements and skills:

• SQL Proficiency: Knowledge of SQL. You should be comfortable writing complex queries, joining datasets, and extracting actionable insights from large volumes of customer data.
• Analytical Mindset: Strong ability to interpret data and translate it into strategic insights.
• Detail-Oriented: Precision in campaign setup, testing, and reporting.
• Curious and Proactive: Eagerness to explore new tools, trends, and customer behaviours.
• Collaborative: Excellent communication skills and a team-player attitude.
• Tech-Savvy: Comfortable working with CRM platforms (e.g., Salesforce, HubSpot), and data visualization tools (e.g., Tableau, Power BI).
• Results-Driven: Focused on KPIs and continuous improvement.

HOW WILL WE MAKE YOU HAPPY?

• FLEXIBILITY – The times of punishments for coming 5 minutes late are gone. Here you can come and leave as you please – we are flexible. At times you don’t have to come at all, but you still can manage to do more work than in the office.
• CAREER AND PERSONAL GROWTH – Do you crave new and exciting challenges that could help you fall out of stereotypes? Our dynamic environment of a large multinational company fulfils your needs to explore the world of many opportunities and your own self. Career progression, personal and professional development – once you try it, you will not want to stop.
• COLLECTIVE – Working here does not revolve just around work. We love having fun and a good laugh. In Tesco you will not have just duties, but also friends. That is why many times a year we organise events on both company and team level.
• HEALTHY LIFESTYLE – It doesn’t matter whether you like releasing endorphins while relaxing or working out. In the benefit scheme Cafeteria you can choose how to take care of yourself. Fruit in the workplace will support healthier eating, sports events will drive the whole teams, meanwhile workshops and seminars will spice up your work days.
• AND THOSE USUAL BITS AND PIECES – You can look forward to a laptop, cell phone for personal use, 5 weeks hols, meal contribution in salary, Multisport card allowance, discount on shopping at Tesco, and much more…

Would you like to join us and help with building one of the biggest brands in the retail industry?

Then click the ANSWER button below!

Tesco is committed to celebrating diversity and everyone is welcome at Tesco. As a Disability Confident Employer, we’re committed to providing a fully inclusive and accessible recruitment process, allowing candidates the opportunity to thrive and inform us of any reasonable adjustments they may require. We know life looks a little different for each of us. That’s why at Tesco, we always welcome chats about different flexible working options. Some people are at the start of their careers, some want the freedom to do the things they love. Others are going through life-changing moments like becoming a carer, adapting to parenthood, or something else. So, talk to us throughout your application about how we can support. You will spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely.

Bonuses, Cell phone, Notebook, Contributions to the pension / life insurance, Flexible start/end of working hours, Meal tickets / catering allowance, Holidays 5 weeks, Occasional work from home, A longer unpaid leave, The possibility of study leave