CE CRM Campaign Analyst

HOW IS WORKING IN THE MARKETING TEAM SPECIAL?

Marketing is truly an exciting place to work. We create iconic brands and bring them to life to make our shoppers feel confident in us. We work with some of the biggest agencies to create inspiring and innovative campaigns stretching from Valentine’s day to Christmas campaigns.

KEY RESPONSIBILITIES:

• Identify opportunities for improving customer interactions and engagement throughout their journey.
• Conduct thorough market research and customer analysis to identify key segments and tailor campaigns to suit their preferences.
• Continuously monitor and give insights of campaign performance to CRM campaign specialists in order to maximise their impact and effectiveness.
• Utilise data analytics to assess campaign performance, customer behaviour, and engagement metrics, deriving actionable insights for continuous improvement.
• Prepare comprehensive reports on campaign outcomes, presenting findings and recommendations to relevant stakeholders.
• Collaborate with cross-functional teams to deliver a seamless customer experience across all touch-points.
• Analyse CRM data to gain actionable insights into customer behaviour, preferences and trends - driving data based decisioning.
• Adhere strictly to data protection regulations, ensuring all CRM activities are compliant with relevant data privacy laws and guidelines.
• Collaborate closely with Tesco data team in order to maintain data integrity within CRM campaign tool and data warehouse, ensuring accurate and up-to-date customer information.

REQUIREMENTS:

• Analytical mindset with the knowledge of SQL and ability to derive insights from data
• Advanced level of English language (C1)
• Time management
• Project management skills

HOW WILL WE MAKE YOU HAPPY?

• FLEXIBILITY – The times of punishments for coming 5 minutes late are gone. Here you can come and leave as you please – we are flexible. At times you don’t have to come at all, but you still can manage to do more work than in the office.
• CAREER AND PERSONAL GROWTH – Do you crave new and exciting challenges that could help you fall out of stereotypes? Our dynamic environment of a large multinational company fulfils your needs to explore the world of many opportunities and your own self. Career progression, personal and professional development – once you try it, you will not want to stop.
• COLLECTIVE – Working here does not revolve just around work. We love having fun and a good laugh. In Tesco you will not have just duties, but also friends. That is why many times a year we organise events on both company and team level.
• HEALTHY LIFESTYLE – It doesn’t matter whether you like releasing endorphins while relaxing or working out. In the benefit scheme Cafeteria you can choose how to take care of yourself. Fruit in the workplace will support healthier eating, sports events will drive the whole teams, meanwhile workshops and seminars will spice up your work days.
• AND THOSE USUAL BITS AND PIECES – You can look forward to a laptop, cell phone for personal use, 5 weeks hols, meal contribution in salary, Multisport card allowance, discount on shopping at Tesco, and much more…

Would you like to join us and help with building one of the biggest brands in the retail industry?

Then click the ANSWER button below!