CRM Executive - Personalisation

Tesco Ireland is currently seeking to recruit a CRM & Personalisation Executive who is customer focused, proactive and data driven.  You’ll play a key role in driving customer loyalty and retention, both online and in store through personalised communications and customer insights. This is an exciting opportunity for someone passionate about CRM and customer lifecycle marketing.

Tesco Ireland is currently seeking to recruit a CRM & Personalisation Executive who is customer focused, proactive and data driven.  You’ll play a key role in driving customer loyalty and retention, both online and in store through personalised communications and customer insights. This is an exciting opportunity for someone passionate about CRM and customer lifecycle marketing.

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

• Competitive Salary
• Retirement Savings Plan
• Life Assurance Cover
• Annual Bonus
• Our Virtual GP service provides free and confidential access to an online GP through video GP consultations, and online prescription service for colleagues. The service is also available to families of colleagues who live at the same address for a reduced cost.
• 24/7 access to our Employee Assistance Programme (EAP) for you and family members for in the moment emotional support along with free access to a range of wellbeing services supporting you under our new Wellbeing First approach of Body, Mind and Life.
• Colleague Clubcard offering 10% discount across stores and online, with 15% discount weekends once a month (Friday to Sunday), and 20% off twice a year. There is also 20% off F&F clothing, all year long, these various discounts can be extended to a family member with a 2^nd Clubcard available.*
• Annual leave
• Save As You Earn Scheme

*Entry requirements and rules of the scheme apply
 

Delivery of the ROI CRM strategy, to deliver LFL sales growth and customer loyaltyBuilding and execution of personalized email and push notification campaigns across multiple customer segments, according to lifecycle stage and other customer insights.Ensuring campaigns are delivered on time, error-free, and aligned with brand and business goals.Collaborating with strategy, creative, content, and product teams to develop compelling messaging and assets to deliver personalized comms across the Tesco ecosystem.Responsibility for the retention of our active base and digitisation of Clubcard. Supporting optimisation of email and automated communication flows, developing new flows to make best use of insights in timing, targeting and content delivering improved efficiency and performance. Identifying opportunities to cross promote and increase the lifetime value of customers across the Tesco Ecosystem. Working with Tesco IT and Group teams to ensure platform is optimised per the CRM and Personalisation strategy. Working with the insights team to complete post implementation reviews of Marketing Campaigns to ensure consistent improvements. Working closely and continuously with all members of the other Customer Teams in Tesco as well as creative agencies and senior stakeholders to build trusted relationships across all parts of the business Following the Business Code of Conduct and always acting with integrity and due diligence.

• Relevant 3+ years’ digital marketing experience. 
• Strong project management skills with meeting hard deadlines a core competency. 
• Analytical and data-driven with a firm grasp of commercial impact and ROI. 
• Experience of working with CRM platforms (preferably Adobe).
• Experience of working with dynamic content and personalisation.
• Experience with evaluation and optimisation of email campaigns - conversion of insight into actionable ideas. 

#LI-BL2

#LI-Hybrid

At Tesco, our vision is to become every customer’s favourite way to shop, whether they are at home or on the move. Our core purpose is to serve our customers, communities, and the planet a little better every day.

At Tesco, we pride ourselves on having an inclusive culture where everyone can truly be themselves. This is embedded in our values: we treat people how they want to be treated. We celebrate diversity and recognize the value and opportunity it brings, ensuring our colleagues feel they can be themselves at work and are supported to be at their best.

We have embraced a blended working week, combining office and remote working. Our offices remain places for connection, collaboration, and innovation. We are committed to building an inclusive workplace that celebrates the cultures, personalities, and preferences of our colleagues, who in turn help build our business's success and reflect the diversity of the communities we serve. Our stores are welcoming places for everyone, with colleagues trained to support those with visible or hidden disabilities through the Sunflower Lanyard programme.

As a large business with diverse roles and flexible working patterns, Tesco can find something that suits you. We celebrate diversity and welcome everyone. Our inclusive recruitment process ensures candidates can thrive and request any necessary adjustments. For more information on accessibility support, visit Tesco Careers Accessibility.

If you need additional support, please email tescoireland.recruitment@tesco.ie. This will help us understand how we can best support you through the recruitment process.