Communications Manager - Personalisation

Tesco Ireland is currently seeking to recruit a Personalised Comms Manager who puts the customer at the heart of everything they do, delivering on a helpful, personalised experience for our customers. This role will help drive forward Tesco’s personalisation ambition through best-in-class execution across paid and owned communications.

We offer excellent benefits that help make Tesco a great place to work. These include but aren’t limited to:

• Competitive Salary
• Life Assurance
• Pension Scheme*
• Bonus Scheme*
• Our Virtual GP service provides free and confidential access to an online GP through video GP consultations, and online prescription service for colleagues. The service is also available to families of colleagues who live at the same address for a reduced cost.
• 24/7 access to our Employee Assistance Programme (EAP) for you and family members for in the moment emotional support along with free access to a range of wellbeing services supporting you under our new Wellbeing First approach of Body, Mind and Life.
• Colleague Clubcard offering 10% discount across stores and online, with 15% discount weekends once a month (Friday to Sunday), and 20% off twice a year. There is also 20% off F&F clothing, all year long, these various discounts can be extended to a family member with a 2^nd Clubcard available.*
• Annual leave starting at 23 days
• Save As You Earn Scheme*

*Entry requirements and rules of the scheme apply
 

• Execution of the ROI personalised comms strategy, to deliver LFL sales growth and customer loyalty.
• Collaborate with the Personalisation Insights team to understand and execute the Tesco Ireland Personalisation Strategy.
• Support optimisation of personalised comms channels including but not limited to CRM, Push Notifications, Gamification and Digital Media to make best use of insights in segmentation timing, targeting and content.
• Work closely with Tesco Group to optimise delivery of personalisation execution.
• Work with Tesco IT and Group teams to ensure platforms are optimised per the Personalisation strategy.
• Build and manage campaigns with messaging to customers, personalised according to interests, behaviours, shopper mission, lifecycle stage, engagement level, etc.
• Work with the insights team to complete post execution reviews to ensure consistent improvements.
• Feed into the Customer annual and quarterly integrated planning process, outlining key new initiatives to drive performance across all customer life stages and areas for optimisation.
• Identify opportunities to fuel 1st party data enhancement and use while also partnering with relevant agencies to utilise any 2nd or 3rd party data opportunities.
• Follow the Business Code of Conduct and always act with integrity and due diligence.

• University degree in Marketing, Information Technology, PR, Business Studies/Management, or related field
• Experience in roles working with CRM, Data, Digital comms channels, ideally in a retail environment
• Experience working with a Marketing Automation Platform to deliver communications across email and SMS
• Experience working with and understanding data using Tableau and Power BI to draw conclusions on campaign and business performance

Desired

•  Technical experience across Google Tag Manager, SQL, building customer lists, and building API connections between data sources

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At Tesco, our vision is to become every customer’s favourite way to shop, whether they are at home or on the move. Our core purpose is to serve our customers, communities, and the planet a little better every day.

At Tesco, we pride ourselves on having an inclusive culture where everyone can truly be themselves. This is embedded in our values: we treat people how they want to be treated. We celebrate diversity and recognize the value and opportunity it brings, ensuring our colleagues feel they can be themselves at work and are supported to be at their best.

We have embraced a blended working week, combining office and remote working. Our offices remain places for connection, collaboration, and innovation. We are committed to building an inclusive workplace that celebrates the cultures, personalities, and preferences of our colleagues, who in turn help build our business's success and reflect the diversity of the communities we serve. Our stores are welcoming places for everyone, with colleagues trained to support those with visible or hidden disabilities through the Sunflower Lanyard programme.

As a large business with diverse roles and flexible working patterns, Tesco can find something that suits you. We celebrate diversity and welcome everyone. Our inclusive recruitment process ensures candidates can thrive and request any necessary adjustments. For more information on accessibility support, visit Tesco Careers Accessibility.

If you need additional support, please email tescoireland.recruitment@tesco.ie. This will help us understand how we can best support you through the recruitment process.