Digital and Social Channels Manager

We are on the lookout for a Digital and Social Channels Manager to join our Group Communications department here are Tesco. In this role, you’ll drive Tesco’s corporate online presence working with internal stakeholders and agency partners to help shape our digital and social strategy, craft world class content and engage with our online community to shift perceptions and build trust in the business.

Content creation and campaign management

• Working closely with the Content Managers and Senior Digital and Social Channels Manager to plan and oversee the content calendar, ensuring timely and relevant content is published across all digital platforms. 
• Collaborating with our internal teams, external agencies, and in-house team to create engaging content across a range of topics that help to build trust in the business. 
• Identifying emerging trends and opportunities to create content. 
• Lead and manage content shoots, working closely with our agencies and internal stakeholders. 
• Testing and optimising content to make sure we’re constantly improving. 
• Working closely with the Senior Digital and Social Channels Manager to develop and execute paid campaigns, ensuring we’re maximising the efficiency of our media spend. 

Strategy & Reporting 

• Working with the Senior Digital and Social Channels Manager and Head of Digital and Social to implement our digital and social media strategy across key platforms (e.g. Instagram, YouTube, LinkedIn & corporate website).
• Tracking and reporting on key metrics, providing insights to guide decision-making and strategy adjustments. 
• Presenting regular performance reports to stakeholders, highlighting successes, challenges, and opportunities for growth. 

Community Management 

• Overseeing community management of our corporate channels, ensuring timely and effective engagement with followers, responding to comments, messages, and reviews. 
• Monitoring social media channels for brand mentions and industry trends, engaging in conversations where appropriate. 
• Managing potential crises on social media with professionalism and tact, protecting the brand’s reputation. 

Website Management 

• Overseeing the management and maintenance of the corporate website, working with internal stakeholders and our agency partner to ensure content is up-to-date and aligned with broader campaigns. 
• Managing content publication for critical business calendar events, such as the business’ financial results.

• Excellent planning, organisation, and workload prioritisation skills.
• Strong communication and stakeholder management abilities.
• Able to work under pressure and meet deadlines.
• Self-starter who collaborates effectively and builds strong internal relationships.
• Strong attention to detail, writing, and content creation skills.
• Creative, digitally savvy thinker who challenges the status quo.
• Strong knowledge of social media platforms (particularly Instagram), social listening, paid social, and influencer marketing.
• Experience using social media management tools (e.g., Hootsuite).
• Good understanding of CMS platforms, particularly Umbraco.
• Basic knowledge of social media reporting, campaign performance analysis, and Google Analytics.
• Ideally 2+ years' social media experience, either in-house or agency-side.