Direct Marketing Executive

This role is responsible for delivering customer focused, technically excellent, engaging and relevant communications that serve our customers a little better everyday. Working with Direct Customer Communications Managers and cross functional teams.

This role is office based in Welwyn Garden City with hybrid working from the office 3 days per week minimum.

We’re all about the little helps. That’s why we make sure our Tesco colleague benefits package takes care of you – both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 10% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• 26 weeks maternity and adoption leave (after 1 years’ service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

• Collaborate with managers and cross-functional teams to translate customer strategies into actionable personalised communication plans across Email, Direct Mail, and Mobile, ensuring alignment with broader business goals and customer outcomes.
• Collaborate with the Customer Insight team to design and implement structured test-and-learn programmes to evaluate the effectiveness of messaging, creative, timing, and channel mix.
• Working with the Customer Insight team to help define KPIs and success metrics for all campaigns, ensuring robust reporting frameworks are in place.
• Analyse tests and campaign performance across all channels, identifying trends and opportunities for optimisation, ensuring accurate attribution and performance tracking.
• Leverage audience targeting and segmentation strategies to maximise campaign effectiveness.
• Provide channel expertise and strategic input to stakeholders across the business.
• Support the end-to-end delivery of campaigns, from briefing and creative development to build, QA, and deployment.
• Being a custodian of the Tesco brand.
• Following our business Code of Conduct and always acting with integrity and due diligence.

• End to end briefing, development (build), deployment, analysis and reporting of email campaigns.
• Experience of delivering multi-channel campaigns across direct mail, email and mobile.
• Experience of ESPs, personalisation platforms and analytics platforms.
• Customer insight and analytical skills.
• Ability to liaise with and influence stakeholders of all levels.
• Planning, organisation and attention to detail.
• Growth mindset and ability to learn quickly.
• Ability to multi-task and prioritise workload.
• Follow processes to ensure high quality output.
• Clear communication and numerically literate.

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying