Lead Digital Campaigns Manager

HOW IS WORKING IN THE MARKETING TEAM SPECIAL?

Marketing is truly an exciting place to work. We bring brands to life, we work on exciting strategies and concepts and see how their well thought through plans and executions can deliver amazing results. We have the key role in building the brand and its relationship with the target audience and setting up the best approach for individual themes campaigns and projects to drive the best response and deliver desired results.

Are you fascinated by marketing communication and mainly the world of online media? Are you good at mixing the best cocktail of online media strategy and creative and content concepts together? If the answer is yes and you also have experience in Digitalization and planning and executing Complex Digital Communication Strategy with a track of good results, you will be interested in our newly established/opened position of Lead Digital Communication Manager.

ABOUT THE ROLE

Lead digital campaigns manager:

• Creates, manages and optimizes the Country Digital Strategy
• Cooperates within Tesco Group Digital Community and represents the Country perspective in various Digital related projects
• Leads the individual Digital campaigns planning and execution to combine well customer perspective and business proposition to achieve the best results and KPIs.
• Is part of Communication Leadership Group and closely cooperates with Offline Communication stream
• Manages the Local Digital Team including Trading communication and leads the relationships and cooperation with Digital related agencies

KEY RESPONSIBILITIES:

• Effectively planning the Country digital communication strategy and managing the overall execution process to deliver on given KPIs and company goals
• Strong cooperation within Tesco Group Digital community to drive the most effective and responsive digital future and overall on line strategy for Tesco brands
• Following on digital trends a
• Closely monitoring and the knowledge of the digital trends and reporting about Tesco/market in digital and social media performance and reflecting on it in winning future plans
• Setting up and effectively managing online crisis/risk management plans
• Delivering the most effective creative and content concepts which together with efficient media planning deliver on the best results to reach the plan
• Being the key contact towards agency partners regarding social media
• Managing the creative and media agencies: briefing, execution, support, evaluation
• Managing the Digital Campaign team and the Leaflet Design team to reach the goals and providing maximal support

REQUIREMENTS:

• Passion for digital marketing and strongly driven and desire to win
• At least 5 years experience in digital marketing with strong record of establishing strategy and delivering on KPI´s
• University degree
• Understanding of UX, UI, SEO, digital analytics
• Excellent English communication skills written and spoken - C1 level
• You have perfect Czech
• Strong management and leadership skills
• Strong understanding of customer needs
• Great Communication and presentation skills

WHAT DO WE OFFER?

• FLEXIBILITY - We know how important work life balance is. We respect the needs of our colleagues and offer them flexible start and finish at work and home offices.
• CAREER AND PERSONAL GROWTH - For us this is not just an empty phrase. We support our colleagues in their career and personal growth, since we are an international company with many opportunities.
• COLLECTIVE - Relationships among colleagues are important to us, thus we support and organiZe team spirit activities, including sport, teambuilding and other social events for our employees.
• CAFETERIA - With this benefit system you can choose from a broad range of benefits how you would like to spend your credit in your free time. Based on your preferences you can choose from sports, relaxation, beauty-based and educational options!
• OTHER BENEFITS - Laptop, mobile phone, meal vouchers, Multisport card, Tesco shopping discounts, Being.Well programe activities (fruit and healthy snacks, competitions etc.)

#LI-OD1

Join our team and help us with building one of the biggest brands in the retail industry!
Let us know you are interested by pushing the ANSWER button!